A must read for any entrepreneur - regardless of whether you’re technical or not.
BMW’s “The Hire - Star”, starring Clive Owen and Madonna - directed by Guy Richie. The ultimate branded content - well before it’s time. From Wikipedia:
“The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.”
mbb:
A mega milestone. NFLX and HBO take home about the same amount per subscriber (after HBO’s split with cable co’s). Now NFLX has more $ to offer content creators.
“In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network” - Street Fight Magazine
Another major deal for SinglePlatform — this time with Yelp. A big win for consumers + local businesses everywhere.
About Me
life, the evolution of digital, and the pursuit of exotic cars. Kenny Herman is a NYC-based entrepreneur.
