BMW’s “The Hire - Star”, starring Clive Owen and Madonna - directed by Guy Richie. The ultimate branded content - well before it’s time. From Wikipedia:
“The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.”
“In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network” - Street Fight Magazine
Another major deal for SinglePlatform — this time with Yelp. A big win for consumers + local businesses everywhere.